Citrus Bloom Orange Juice Brand Identity

This piece is an original design for a fictional client. I wanted to experiment with using more complementary colors in my designs, so I chose orange and blue as the theme for this design. My mind immediately went to orange juice, thinking of using an ‘o’ as the orange in the logo. I carefully considered what fonts to use, finding a bubbly font for a fun, tropical brand. I used the tiddle in the ‘i’ as the leaf for the orange, which I thought was a fun way to incorporate my idea mentioned previously. This was made using Adobe Illustrator.

Client
Personal project

Year
2025

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