The Protein Bar Brand identity case study
The Protein Bar is a fictional metal-head/gym-rat inspired establishment that serves protein shakes, smoothies, and some food. This project was one of my favorites to work on. I love how each of the collateral mock ups turned out.
Client
University Project
Year
2023
The color palette was difficult to come up with at first. I didn’t want to use black and red, as that is commonly used in many gyms and metal bands. I experimented with a few different color palettes, but the blue felt the strongest to me, and was also different from many of the inspiration pictures I had come across.
The various forms of signage were fun to play with and make each one look unique in its own way. I think the A-frame sign is my favorite of these. I loved messing around with the cup and the shadow over the type.
I wanted each piece of collateral to stand out, and I think I achieved that goal. I used different versions of the logo on different things, such as the black logo on the coaster and the white logo on the cup. I liked using gradients in certain places, and texture in others. I love the layout of the menu. I think I was successful in using hierarchy and my color palette to help guide the eye across the page. Overall, I am very satisfied with how the entirety of the Protein Bar turned out. I enjoyed the entire process from start to finish.