This social media campaign explores a playful, refreshing visual direction for Minute Maid’s pink lemonade. Inspired by the bright colors and natural ingredients associated with the drink, I developed a vibrant pink and yellow palette complemented by fluid shapes and organic movement. The goal was to create a sense of freshness and summer energy while maintaining a cohesive, eye-catching look across the carousel.
Designed in Adobe Illustrator and Photoshop as a school project, this series allowed me to explore how color, composition, and visual rhythm can work together to create engaging branded content for social media.