This poster explores a bold, nature-inspired approach to promoting a zoo exhibit featuring the serval. I experimented with composition and visual hierarchy to create an engaging layout, pairing cool blues with warm brown tones to complement the subject and evoke a natural environment. The serval illustration was created from scratch, giving me an opportunity to explore shape, texture, and detail while keeping the overall design visually clean and approachable.

Created as a university project, this piece allowed me to combine illustration and graphic design while experimenting with how color and composition can help bring a subject to life.